you know the moment.
a line. a scene. a hook. a headline.

3am, in the shower, walking home.
you say “i’ll remember” — you don’t.

cetera is a quiet space to catch it.
voice-to-text, fast jot, mood-first journaling.

built for the weird times thoughts arrive.
not just what you said, but how it felt when you said it.

for the rest of us:
songwriters, copywriters, comedians, overthinkers,
people who forget or text themselves ideas.

no more lost punchlines.
no more “what was i saying again?”